About Dawn Sports & Entertainment

Building the Future
of Football

Structure, investment, and ambition to help clubs rise

We see enormous potential in football clubs

Not just as sporting institutions, but as regional pillars that deserve the structure, investment, and ambition needed to rise.

Abdullah Ashraf

CEO, Dawn Sports & Entertainment

Our Mission

Building Defining Partnerships

This is only the first step of what we believe will become a defining partnership. We focus on shifting momentum quickly and then prioritising targeted investment.

Our Approach

Sustainable Growth

Our plans focus on targeted investment into infrastructure, training environments, operational standards, and long-term facilities the club needs to grow sustainably.

Our Values

Community at Heart

We believe in the club, and first and foremost we believe in places, their people, and culture. Creating lasting value for communities, players, and fans alike.

Investment Strategy

Four Pillars of Growth

Infrastructure

World-class facilities that provide the foundation for long-term success.

Training

Elite development programs that nurture talent and prepare players for competition.

Operations

Best-in-class practices that drive efficiency and sustainable growth.

Facilities

Sustainable assets that serve clubs and communities for generations.

Global Reach

Transatlantic
Football Investment

Headquartered in Oklahoma City, we bring an ambitious, globally-minded vision to football with a reputation for strong operational leadership and high-performance standards.

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Countries

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Football Clubs

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Oklahoma United FC

0.33%

Truro City FC

Community First

Believing in
Places & People

We distinguish markets with passionate communities and proud sporting identities as the most compelling opportunities for football growth.

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Oklahoma

America's heartland—where community, pride, and the beautiful game are coming together.

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Cornwall

A football environment unlike anywhere else in England, with distinct culture and heritage.